Connect with us

Hi, what are you looking for?

Food & Drink

Why Do All Fast Food Restaurants Look the Same?

Gone are the bright and garish designs of the past, as fast food chains adopt sleek and modern architecture, as they evolve with the times.

Credit: Cheddar/YouTube

Have you ever wondered why a McDonald’s looks like a Burger King? Or if you swapped a Wendy’s sign with a KFC one you wouldn’t be able to tell the difference? 

In recent years, fast food chains have ditched the brightly coloured, playful restaurant designs with a more rigid and muted aesthetic. As consumer preferences have changed, chains like McDonald’s and Wendy’s have adopted the boxy, slated or panelled buildings look, with large windows to emphasise the new clean design. The only real way to tell the difference is by which fast food chain has their LED sign plastered across the building. 

Youtube channel Cheddar investigates:

Credit: Cheddar/Youtube

As stated in the video, “the new consumer is gravitating towards natural materials”, so fast food chains are changing their looks to do exactly that. It is evolve or become extinct after all.

But some are not happy with the copy and paste architecture. Architect, Glen Cobin, noted that “unfortunately, it’s a complete lack of creativity.” As he further blamed the copycat look on corporate America, and how fast food chains are compromising their brands for the modern aesthetic. 

Credit: Cheddar/Youtube

So, are these sleek, boxy designs taking away from the core of these chains as they emulate one another? Are these companies forgetting their brand as they accommodate the new consumer? There is one thing for certain – Ronald McDonald hasn’t been sighted in years…

Avatar photo
Written By

Content Writer and freelance journalist with an MA in Creative Writing. Passionate about films, books and general media.

You May Also Like


'Micro-shelters' can offer temporary relief from the dangers of homelessness.


Do we need 'the one' or just 'the one for now'?


Can saying mantras really make the universe bend to your will?


DMT is a psychedelic drug otherwise known as ‘The Spirit Molecule’, with many users feeling profoundly changed by the experience of taking the drug.


Be in-the-know about online ads.


A recent study by the ONS has found that 45% of students in England reported their mental health and well-being had worsened since October.


Saving money can be hard for students. Luckily, these discounts on popular services can help them have more fun without breaking the bank.


It's official: icks are being left behind in 2022.


How can we better ourselves and listen to the experiences of others?