Connect with us

Hi, what are you looking for?

Tech

I’m Feeling Lucky Google –  Complete Guide for this Fun Easter Egg

I’m feeling lucky Google easter egg activates an exclusive way to browse content, and find what you need right away. 

I'm Feeling lucky Google feature in the browser, Google i'm Feeling lucky button shown.

After entering your search terms in Google, you click “I’m Feeling Lucky”, and you are automatically directed to the first listed website, without viewing the typical search results page (SERP). 

People who knew exactly what they are browsing can bypass search results page by using the I’m Feeling Lucky easter egg and reach the most relevant website instantly.

I’m Feeling Lucky Resources

Google i'm feeling lucky button, easter egg feature
I’m Feeling Lucky – Google Easter Egg. Image from Shutterstock

How does I’m Feeling Lucky Work?

I’m feeling lucky that the Google button feature performs a fascinating task. How it works behind the scenes here is totally different from a common Google search. First, like usual, Google servers receive your query, for example, “gym near me”, and the words you typed are compared with all of Google’s index, with all the gym sites and local information which is on there.

Google then serves you the best, most relevant result, by redirecting you straight to the url of the site which ranked the highest among all other local sports sites. “I’m feeling lucky” easter egg is there for saving your time, while relying on Google’s algorithms and giving you the top analyzed page right away, that’s the main difference between Google search and I’m feeling lucky. Isn’t that awesome?

What happens if you click “I’m feeling lucky”?

  1. A query submission to Google’s search infrastructure, similar to a regular search request.
  2. The search algorithm evaluates the query and ranks potential results.
  3. The redirect mechanism bypasses the usual search results page, taking the user directly to the URL of the highest-ranked result.

What’s the difference between Google search and I’m feeling lucky?

The “I’m Feeling Lucky” button is one of Google’s most well-known features, designed to take users directly to the top search result without displaying the search results page. It was originally created to save time by bypassing extra clicks and distractions. However, over time, its functionality has evolved, and Google has introduced new playful features to keep it fun and interactive.

What Happens If You Click “I’m Feeling Lucky”?

  • If you type a search query and click “I’m Feeling Lucky,” Google will skip the search results page and take you directly to the first-ranked website related to your query.
  • If you click it without typing anything, the button transforms into different fun variations, leading you to trivia, Google Doodles, and other interactive experiences.

What Is the “I’m Feeling Lucky” Button Used For?

The “I’m Feeling Lucky” button has several uses:

  1. Quick Access to Websites – If you know what you’re looking for, this button takes you straight to the best result.
  2. Fun Google Variations – If clicked without a search, the button changes to:
    • “I’m Feeling Curious” – Shows a random trivia fact, etc.
    • Hidden Google Easter Eggs – Clicking different variations leads to fun Google surprises.
I'm Feeling lucky game and Google search are different, but how is using I'm Feeling Lucky is really different from a usual user Google search?
Google user browsing. Image from Shutterstock

How to Change the “I’m Feeling Lucky” Button on Google?

While you cannot manually change the button permanently, you can explore its different variations by:

  • Hovering over the button to see changing options.
  • Using browser extensions that modify Google’s homepage experience.

The “I’m Feeling Lucky” button may have changed over time, but it remains one of Google’s most iconic and playful features!

How Much Did “I’m Feeling Lucky” Cost Google?

Since users skip Google’s search results and ads, this button has cost millions in lost ad revenue over the years.

🔹 Marissa Mayer (Former Google Executive) revealed that only 1% of users actually use the button.
🔹 Sergey Brin (Google Co-Founder) mentioned he rarely used it himself!
🔹 Mobile search has reduced its popularity, but Google keeps it for branding & nostalgia

The “I’m Feeling Lucky” Game Feature

The “I’m Feeling Lucky” button has inspired several fun games and hidden features, including:

  • Google Doodle Games – Clicking “I’m Feeling Playful” can lead you to classic Google Doodle games.
  • Trivia & Fun Facts – “I’m Feeling Curious” pulls up random trivia.
  • Surprise Google Features – Google occasionally updates the button with temporary surprises.

How Many People Use the “I’m Feeling Lucky” Button?

Google users typically ignore the “I’m Feeling Lucky” button found prominently on the front page even though it holds a prominent position. Former Google executive Marissa Mayer disclosed during a 2007 Minnesota Public Radio’s Marketplace interview that “I’m Feeling Lucky” button usage reached only less than 1% of total Google searches. When interviewed Sergey Brin shared with the press that he mostly avoided using the feature.

Google’s “I’m Feeling Lucky” button was made back in the 1990s. Usage of the button has fallen more in recent times because of mobile search adoption during which the “I’m Feeling Lucky” feature automatically disappears from view. People mainly use Google predictive suggestions and voice commands through search therefore they no longer feel the need to navigate past the search results page.

Google preserves the “I’m Feeling Lucky” button in its interface although this feature distracts from their profit potential. The company loses potentially millions of advertising revenue annually because this Google feature bypasses both search results and ads. So, why does Google keep it?

The existing branding along with historical factors probably explain why the search giant continues to preserve this function.Through “I’m Feeling Lucky” Google creates a spontaneous search function which brings enjoyable human interaction to search while maintaining its brand spirit of serving instant content.

How many people use I'm feeling lucky search easter egg?
People browsing Google. Image from Shutterstock

Does “I’m Feeling Lucky” Still Exist?

Yes! The “I’m Feeling Lucky” button still exists on Google, but its functionality has changed over the years. It used to take users directly to the top search result without showing the results page. While this feature still works, Google has modified how it appears and behaves.

What Happened to the “I’m Feeling Lucky” Button?

If you’re wondering why the “I’m Feeling Lucky” button seems missing or different, here’s why:

  • Google Instant Search: When you start typing a query, Google automatically suggests results, making the “I’m Feeling Lucky” button less necessary.
  • New Fun Variations: Now, if you hover over the “I’m Feeling Lucky” button without typing anything, it changes to different options like “I’m Feeling Curious,” “I’m Feeling Adventurous,” or “I’m Feeling Playful”—leading to trivia, Google Earth destinations, or Google Doodle games.
  • No Longer Always Visible: On some browsers or devices, the button may not appear by default, especially if Google’s search settings have changed.

Did Google Remove “I’m Feeling Lucky”?

No, Google did not completely remove it. However, the button may not always be visible if you have Google Instant Search enabled. To check:

  1. Go to Google’s homepage.
  2. Make sure you are not typing anything in the search bar.
  3. Hover over the “I’m Feeling Lucky” button to see different options.
A screenshot of the Google homepage showing the search bar with the query 'I'm Feeling Lucky' typed in. Below the search bar, autocomplete suggestions related to 'I'm Feeling Lucky' are displayed, including 'I'm Feeling Lucky game' and 'I'm Feeling Lucky Google gravity.' The 'I'm Feeling Lucky' button is highlighted with a red outline at the bottom next to the 'Google Search' button.

How to enable I’m Feeling Lucky

If you frequently use the “I’m Feeling Lucky” feature, you can create a shortcut to access it instantly without going through the Google homepage. Here’s how you can do it:

1. Use the “I’m Feeling Lucky” Google Button

On the Google homepage, you can find the “I’m Feeling Lucky” button right below the search bar. To use it:

  • Type your search query.
  • Click the “I’m Feeling Lucky” button to go directly to the top-ranked website.
  • Alternatively, press Shift + Enter after typing your search to open the lucky result in a new tab.

2. Create an “I’m Feeling Lucky” Browser Shortcut

To get an instant shortcut for “I’m Feeling Lucky” searches, follow these steps:

  • For Chrome Users:
    1. Right-click on the address bar and select “Manage Search Engines.”
    2. Click “Add” and enter the following:
      • Name: I’m Feeling Lucky
      • Keyword: lucky
    3. Click Save.
    4. Now, type “lucky” followed by your search term in the address bar, and hit Enter to go straight to the first search result.

3. Install an “I’m Feeling Lucky” Chrome Extension

If you want an even easier method, you can install an “I’m Feeling Lucky” extension from the Chrome Web Store. These extensions allow you to search directly using the lucky search function with a single click or shortcut key.

4. Use a Direct “I’m Feeling Lucky” URL

With these shortcuts and tricks, you can quickly access the “I’m Feeling Lucky” feature and enjoy a faster, more fun Google experience!

I’m feeling lucky direct URL shortcut is an awesome, secret feature not many people know. Here are the step-by step instructions what you need to do, to quickly access “I’m feeling lucky”.

  1. Copy and paste this to your query field: https://www.google.com/search?q=<your-search-term>&btnI 
Secret I'm Feeling Lucky Google Easter Egg shortcut URL
  1. Replace the <your-search-term> part with your search term! Ensure that you use separators if there are multiple terms! 
  2. Click enter
  3. You will see a page about a redirect notice, saying that you are sent to a certain page url (the first page in search results for your query)
  4. If this is the page you want to visit, click on its URL!
  5. If not, click “return to previous page”
  6. That’s the feeling lucky shortcut ! I suggest to safe the secret shortcut url somewhere for future usage 
Google redirect notice redirecting to I'm Feeling Lucky page
Google browser informs you about a redirect.

I’m Feeling Lucky The Game Goes On!

Google’s “I’m Feeling Lucky” button isn’t just about skipping search results—it has also become a fun way to explore hidden surprises and games. Over the years, Google has transformed this feature into an interactive experience, offering users a variety of playful and adventurous options. This button symbolizes how advanced and robust the Google algorithm is at giving users the best results as fast as possible.

Play “I’m Feeling Lucky” on Google

To play the “I’m Feeling Lucky” game, simply go to the Google homepage and hover over the button without typing anything into the search bar. You’ll notice the text changes to different playful variations, including:

By clicking these options, you can dive into Google’s hidden Easter eggs, trivia, and interactive experiences!

Classic “I’m Feeling Lucky” Search

If you want to use the traditional “I’m Feeling Lucky” feature, type a search query and click the button. This will take you directly to the top-ranked website for that search, skipping the search results page. For a different experience, you can also press Shift + Enter while searching to open the page in a new tab.

More Google Games and Easter Eggs

Beyond the “I’m Feeling Lucky” button, Google has a collection of hidden games and fun tricks, including classic Google Doodle games, “Zerg Rush,” “Atari Breakout,” and more. Try playing around with different search terms and see what surprises Google has in store for you! 

The Lucky Conclusion

Google’s “I’m Feeling Lucky” button remains one of the most iconic and nostalgic features of Google Search. While its original purpose was to save time by skipping the search results page, over the years, it has transformed into a fun, interactive experience with Google’s Easter eggs, trivia, and games.

Despite Google Instant Search reducing its visibility, the feature still exists and can be accessed through the Google homepage, direct URL shortcuts, and browser tricks. Although it has cost Google millions in lost ad revenue, it remains a symbol of Google’s playful innovation and efficiency.

If you haven’t used “I’m Feeling Lucky” before, give it a try—you might discover something new, fun, or unexpected! 

Easter Eggs of Google are one of Googles and internets awesome features. Fun facts, creative features, make browsers and the web and awesome place.
The world of Google is incredible. Image from Shutterstock

The Lucky FAQ’s

What does the “I’m Feeling Lucky” button do in Google?

The “I’m Feeling Lucky” button skips the search results page and takes you directly to the first-ranked website for your search query. This feature saves time by instantly loading the most relevant result without displaying Google’s search listings.

Did Google remove or disable the “I’m Feeling Lucky” button?

No, Google did not completely remove it, but its visibility has changed. Due to Google Instant Search (which suggests results as you type), the button may disappear on some browsers or mobile devices. However, it still works if you go to the Google homepage and use it manually.

What happens when you press “I’m Feeling Lucky”?

With a search query: You are redirected to the top search result without seeing other search results or ads.
Without typing anything: The button changes into different fun variations, such as “I’m Feeling Curious” (random trivia) or “I’m Feeling Playful” (Google Doodle games).

How much does “I’m Feeling Lucky” cost Google?

Since clicking “I’m Feeling Lucky” skips search ads, it has cost Google millions in lost ad revenue. A former Google executive once estimated that this feature cost Google around $110 million per year because 1% of users used it instead of seeing ads.

Avatar photo

Piyush Chaudhari is an MSc student studying Digital Marketing with Data Analytics. With a background in Mechanical Engineering and an MBA in Marketing, Piyush has gained experience in social media management at Atharva Institute and data analysis at Turing.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement
Advertisement

You May Also Like