In efforts to market their product, Nordic Premium Beverages had a one-day pop-up shop in the North Pole. The attendees received free gin for the rest of their lives.
Arctic Blue Gin is the first product out of a line of three to be announced to the public. The Finland based spirits company recently won the World Spirits Award 2018 for their product.
According to Food&Wine, the pop-up shop opened its doors on April 17. The event also featured a polar expedition for whoever was up for the challenge. Once completed, gin was served as a reward.
The Spirits company is currently looking for its next location for a pop-up shop.
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