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Apple Announces iPhone 13 and iPhone 13 Pro – But Are They Worth The Hype?

Another year, another iPhone.

Image: Apple / Youtube

The latest in the Apple series of smartphones has now been announced with a trailer as bombastic as usual- but will it live up to the hype?

Almost every September without fail, Apple decides it’s time to rear its head and drop the latest advancement in the i-series onto the unassuming public- and this year was no different. On the 14th September, Apple announced the newest headliners of the iPhone series- including the iPhone 13 and the iPhone 13 pro.

Some of the key features and improvements touted will be broken down in a bit more detail below.

Camera quality

At the forefront of the smartphone wars is the scuffle over camera quality. As many prolific manufacturers in the game (Samsung and Google to name a couple) continually improve their lenses and photo processing power, it seems there’s a chance the iPhone could be pulling ahead in some respects

“The iPhone 13 lineup represents the first time Apple has increased the primary camera’s sensor size across the board since the iPhone XS and XR in 2018 […] the exact sensor size hasn’t been advertised, but Apple did give the pixel size: it’s 1.9μm, which is bigger than any modern smartphone I’m aware of”

Sam Byford, The Verge

Increased shock and water resistance

On top of the boasted improvements in camera quality, the iPhone 13 series notes its improved resistance to shock and water damage- something I’m sure we’ll all welcome (even if it might not be entirely necessary).

iPhone 13 Pro Cinematography

While similar points were bolstered in both the iPhone 13 and 13 Pro announcement videos, the pro had a noticably larger focus on the videography and photography side of things, rather than day-to-day function.

The cinematics of the release trailer seems to say everything- this is a phone for visual artists. It’s an interesting direction for Apple to take, even if it isn’t entirely surprising. 

Undoubtedly, more game-changing features will be unveiled as release dates creep closer and closer. But, for now, we can speculate about the realities of these devices as well as how they’ll measure up (or not) to their competitors. 

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