Connect with us

Hi, what are you looking for?

News

Candy Controversy: Skittles Draws Backlash For Their LGBT Campaign

White Power Skittles?

Credit: Skittles

As far as advertising campaigns go, Skittles is giving Pepsi a run for their money.

The candy conglomerate recently unveiled this year’s LGBTQ+ Pride campaign, which sees the rainbow-colored skittles turned white as a show of reverence to the Pride rainbow flag.

Along with the change in coloring, Skittles promised donations for the LGBTQ+ community and released this slogan: “Only one rainbow matters this pride. Give the rainbow, taste the rainbow. All the lentils are white in celebration of Pride. Enjoy the mystery mix.”

Unsurprisingly, Skittles has received ridicule for this all-white campaign, with hundreds of customers and social media-users proclaiming the colorless candies as “white pride skittles.”

While many of the tweets are meant in jest, some have taken this campaign more seriously, claiming that the company’s display is a dangerous example of whitewashing and racism.

Still, others understood Skittles’ original intent and praised the candy for temporarily giving up its rainbow.

https://twitter.com/p46k/status/870354422882336768

Despite this positivity, it’s hard to ignore the absurdity of the situation. As one Twitter-user points out, “the jokes write themselves.”

For more food-related craziness, check out Mac Sabbath, a fast food themed Black Sabbath cover band.

Written By

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

KSI, MrBeast, and Logan Paul silhouettes behind the Lunchly logo.KSI, MrBeast, and Logan Paul silhouettes behind the Lunchly logo.

Celebrity

YouTuber creators are going head-to-head against Lunchables with their product, Lunchly, but the public isn't very happy with the results.

Bo Nix at an interviewBo Nix at an interview

Sport

The NFL season is now halfway completed! Which teams have taken advantage of their schedule, and which are contenders? Find out here!

Politics

Donald Trump is the oldest person ever to be nominated by a major party to run for president—if elected, he would be the oldest...

Illustration of Kamala Harris on Call Her Daddy podcastIllustration of Kamala Harris on Call Her Daddy podcast

Politics

Kamala Harris appeared on 'Call Her Daddy' – and it was a surprisingly effective interview. The criticisms both she and host Alex Cooper received...