If you haven’t witnessed the endless TikTok references to Isabel Marant and Chloé, then Boho Chic’s 2025 revival has not hit your algorithm yet. With its effortless layers, earthy tones, and nostalgic nods to the early 2000s, the trend is making a major comeback.
Understandably dubbed ‘Isabel Marant style’, the digital trend sees its wavy-haired participants layering cream skirts over knee-high boots, pairing crisp white blouses with low-slung belts, and embracing all things fringe. If it feels familiar, that’s because it is—this is Boho Chic’s latest revival, and fashion’s love affair with this effortless aesthetic isn’t ending anytime soon.
This miniseries captures the free-spirited style of the 70’s (Credit: Prime Video)
Boho Chic is a fashion movement that ebbs and flows with cultural shifts, re-emerging each time with a new spin. With its layered textures and globally inspired influences, it’s an ever-relevant sartorial statement. When Daisy Jones & The Six hit screens in 2023, it wasn’t just a TV show—it was a mood. The ‘70s rockstar aesthetic made us crave flared sleeves, vintage suede, and an undone glamour that feels just as effortless today as it did then. That’s when the seeds of Boho’s latest comeback were planted. Now, as designers like Chemena Kamali at Chloé and Isabel Marant breathe new life into the aesthetic, it’s worth reminiscing on how Boho Chic has evolved over time.
The History of the Bohemian Style
The epitome of modern free-spiritedness, Boho Chic is an aesthetic that resurfaces time and time again. Cemented in both English and American fashion history, it has always been intertwined with cultural shifts and political movements. While some may imagine Nicole Richie in a paisley maxi dress and oversized sunglasses, the roots of Boho Chic stretch far beyond its 2000s heyday—dating back to post-revolutionary France.
The term ‘bohemian’ is believed to have originated from the French ‘bohémien,’ a reference to the Romani people, though inaccurately so, as the Romani did not originate from Bohemia (now part of the Czech Republic). Bohemianism as a countercultural identity emerged in 19th-century France. In the aftermath of the French Revolution, artists, musicians, and writers found themselves plunged into poverty as wealthy patrons could no longer fund their work. Many adopted a nomadic, minimalist way of life. Their clothing, often secondhand, handmade, or patchworked, was born from necessity but soon evolved into a deliberate artistic statement.
By the early 20th century, bohemianism had taken on a more romanticized form. French fashion designer Paul Poiret pioneered unstructured silhouettes, moving away from the restrictive corsets of the past. His designs—hobble skirts, harem pants, and tunics—laid the groundwork for the free-flowing looks that would later define the aesthetic.
The 1960s and 1970s: Boho Chic Takes Shape
The Bohemian aesthetic, as we recognize it today, began to take shape in the 1960s and 1970s, shaped by the counterculture movements of the era. The rejection of mainstream materialism, the rise of anti-war protests, second-wave feminism, and the Civil Rights Movement all fuelled a cultural shift that embraced freedom, self-expression, and a return to nature.
Loose-fitting, embroidered blouses are a popular choice for an effortless boho look (Credit: Farfetch).
Fashion mirrored these values, favoring individuality over mass production. Handmade and secondhand pieces took centre stage, with peasant blouses, embroidered tunics, patchwork designs and flowing maxi skirts defining the aesthetic. Accessories, including layered necklaces, stacked bangles, and oversized hats, added character, often adorned with natural stones, beading, or fringe. Footwear was effortless, from moccasins and gladiator sandals to slouchy boots, with some embracing the ultimate free-spirited choice: going barefoot.
The 1970s saw the aesthetic evolve further, blending influences from around the world. Middle Eastern kaftans, Eastern European embroidery, and African prints all became part of the bohemian wardrobe. Clothing began creating an illusion of a well-traveled, nomadic, experience-driven lifestyle. Music played a pivotal role—psychedelic rock, folk, and singer-songwriter ballads set the tone for the era’s carefree attitude. Style icons like Stevie Nicks, Joni Mitchell, and Janis Joplin embodied this spirit effortlessly, both on stage and in everyday life.
The 2000s Revival and the 2025 Re-Emergence
The early 2000s saw Bohemian style resurface under a new pseudonym: Boho Chic. While some were draped in Juicy Couture tracksuits and Von Dutch caps, the true It-girls—Sienna Miller, Kate Moss, and the Olsen twins—were floating through festival fields in vintage maxi dresses, oversized sunglasses, slouchy hobo bags, and stacks of jewellery. Festival culture—particularly Glastonbury and Coachella—helped solidify the aesthetic as a summer staple.
Fast forward to 2025, and Boho Chic is making yet another comeback. The SS25 collections of Chloé, Isabel Marant, and Paco Rabanne have set the stage for a return to the bohemian style. We saw sheer ruffled layers, earthy tones, and effortlessly draped silhouettes don the runway. Chemena Kamali’s debut collection at Chloé, in particular, has been credited with reviving interest in bohemian dressing, with searches for the brand on The RealReal skyrocketing by 37% the day after the show, according to Vogue Business. The trend’s resurgence is also rooted in the growing demand for vintage and sustainable fashion. Secondhand marketplaces like Vestiaire Collective and Depop are key shopping destinations for authentic boho pieces.
Key Pieces for the 2025 Boho Chic Wardrobe
The modern iteration of Boho Chic leans heavily into its early 2000s roots, blending nostalgia with contemporary influences. Key pieces include:
Chunky wedge sandals can be styled with jeans, skirts, and dresses (Credit: Chloé).
- Maxi skirts – Flowing, tiered, and often featuring delicate embroidery or lace.
- Slouchy hobo bags – Think Balenciaga City bags, which have seen a major resurgence in 2025.
- Fringe accents – On jackets, bags, or even skirts. Searches for fringe pieces spiked by 43% following Chloé’s latest collection.
- Wedged sandals – A nod to the recent controversial, TikTok-fuelled trend of wedged trainers. Wedge sandals also noticeably dominated the front row of Chloé’s S/S 2025 show.
- Suede handbags – A softer, more relaxed alternative to structured designer bags
Where to Shop the Look
For those looking to invest in luxury takes on the trend:
- Chloé
- Isabel Marant
- Stella McCartney
- Bode
For wearable boho staples for a more modest budget:
Vintage lovers should explore secondhand marketplaces:
- The RealReal
- Depop
- Etsy
- Vestiaire Collective
- Daisies Junk is a must-follow for curated vintage boho finds.
- Secondhand marketplaces are great platforms to find true Bohemian pieces of the significant eras.
Boho Chic Icons to Follow
For style inspiration, these modern and vintage bohemian icons are worth an Instagram follow:
- Stevie Nicks, Janis Joplin & Joni Mitchell – Pinterest is swelling with historical photos of these timeless bohemian muses embodying true Bohemian style at its peak.
- Florence Welch – The modern embodiment of romantic bohemian style.
- Suki Waterhouse – A contemporary take on effortless, laid-back boho.
- Sienna Miller (2000s) – The blueprint for festival-ready Boho Chic.
- Vanessa Hudgens – The unofficial queen of Coachella-inspired bohemian dressing.
- Serena van der Woodsen – A TV character whose wardrobe is filled with boho staples.
Why Boho Chic Still Resonates
The return of Boho Chic in 2025 isn’t just about nostalgia—it’s about embracing an aesthetic that values individuality, comfort, and sustainability. Perhaps tainted by the pandemic years spent at home amongst our overflowing wardrobes, prioritizing ease in light of relieved social pressure, the last few years have seen a collective shift towards looser silhouettes, vintage shopping, and slow fashion, making this trend more relevant than ever.
At its core, Boho Chic is more than just an aesthetic; it’s a sartorial statement. It represents a rebellion against rigid fashion norms, an embrace of cultural influences, and a deep-rooted appreciation for artistic self-expression. Whether you’re drawn to its rich history or its modern-day resurgence, one thing is clear—Boho Chic is here to stay.
