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4B Movement: Is TikTok Persuading Me to Stop Talking to Men?

The 4B Movement has taken over TikTok. Is staying away from men transforming the way women live?

Allison Keenan

Gen-Z is cutting men out of their lives. This is due to the 4B Movement taking over TikTok. The movement has affected trends platform-wide. So, has this shift in trends, from beauty to lifestyle, persuaded us to stop talking to men?

Why are we not speaking to men?

For context, the 4B Movement originated in South Korea. In South Korea, many women protested against gender differences and pressures from their culture. They decided to avoid dating, marriage, and having kids. Now, this movement is becoming popular on TikTok.

Here is what the South Korean 4B movement stands for:

  • No dating men.
  • No marrying men.
  • No having children with men.
  • No having sex with men.

Here is someone explaining the 4B movement in more detail:

@wtfaleisa

Replying to @user9720585462941 its my roman empire

♬ original sound – wtfaleisa
Women protesting for reproductive rights before the 4B Movement took over TikTok.
WASHINGTON January 21: A protester holds a sign at the Women’s March on Washington rally. Credit: Shutterstock/Rena Schild

So, does this trending movement mean we do not like men anymore?

TikTok trends have changed a lot recently, and some people think it might have to do with the U.S. election. The election of Donald Trump has worried a lot of women. Therefore, many female creators on the platform have started new beauty trends.

Usually, TikTok offers tips on almost everything, including fashion, lifestyle, and dating.

Firstly, the clean girl aesthetic is one popular trend on TikTok. This trend tells us to go to the gym, slick our hair back, and use makeup products to look clean. Other trends such as the messy girl aesthetic or the old money aesthetic are also popular. As we can see, TikTok shapes trends that influence girls’ appearances and lifestyles.

The high beauty standards set by these trends can affect young women’s self-esteem.

Post-election, many women are not following these TikTok trends. This is because the 4B Movement offers a new take on fashion and lifestyle where appearance does not matter. Now, women are choosing not to wear makeup, shave, or cut their hair.

How is the 4B Movement changing the way we look?

The 4B movement is changing our appearances. For example, in one TikTok video @iissaavviibbee says she is not dating while Donald Trump is president. Instead, she is building her dream body in the gym. She aims to make men feel worse. This is by making them see what they can never have. Although her TikTok is comedic, it has inspired many women to start going to the gym for themselves rather than to impress men.

Hair trends are also changing.

Women are trying new hair colors and hairstyles or even shaving their heads. These styles are becoming very popular. Some people are even making their makeup messier. Or, they are using makeup in creative ways that don’t please men. Such as using vibrant colors or even dyeing their eyebrows.

For a long time, beauty standards have pushed that women need to have smooth skin to be attractive. But now, a lot of women have stopped shaving. This helps them avoid men and reject male standards of beauty.

This choice will upset many people who believe women should follow strict beauty standards. But that’s part of what makes the 4B movement important—it’s about breaking these rules.

Why are women changing their style?

By changing how they look, women are fighting against patriarchal beauty standards and unfair laws. For example, the overturn of Roe v. Wade in the United States.

However, not everyone agrees with this movement. Some women are saying it has made them want more children and be closer to their husbands. This shows that the 4B Movement has affected people in many different ways.

Some women want to challenge men’s judgment, while others want to follow the rules. The mixture of opinions is helping the movement grow in popularity worldwide.

How is the 4B Movement changing the way we live?

Screenshot of viral TikTok videos about relationships before the 4B Movement.
Screenshot of typical relationship and dating advice TikToks and trending search results. Credit: TikTok

Relationship tips and advice trend on TikTok often. The 4B Movement has changed the life advice that a lot of young women are following.

Usually, TikTok videos give advice on topics like sex, communication, or how to have a good relationship with men.

TikToker @leiddishh shows how the 4B Movement is changing these topics through the advice she shares.

She told women to stop dating men in cities like NYC. Surprisingly, this is different from the typical TikTok advice. Usually, it teaches women how to attract men, like how to be good in bed and keep your relationship exciting.

In @leiddishh’s video, she explains how women should hold back their emotions from men and even stop sleeping with them. So, choosing to not have sex with men is gaining popularity because of the 4B Movement.

@leiddishh

Replying to @Mahogany Bella ✨ just some thoughts on how this movement is manifesting and its side effects #nycdating

♬ original sound – Leidi ✨

As well as this, many women are focusing on female friendships in their lives. As women feel let down by men, self-care, spending time with friends, and living alone seem like the best options.

I think this way of living is great for women. It is a positive and feminist choice that helps women focus on female friendships and boosts their mental health. Also, it helps them focus more on things like their career, education, and personal growth instead of focusing on men.

Do I find the 4B Movement convincing?

It would be a huge challenge for any woman to stop speaking to men completely. But, the message of the 4B Movement is still important.

Does it make me want to stop speaking to men forever? For a little while, it did.

But, it also helped me realize trends can take over our lives. Instead of following these 4B trends, we should focus on the important message of the movement.

So, it’s time to focus on our female friendships and take care of ourselves. Men do not have to be the most important part of our lives.

Written By

I am a 19 year old University student studying Politics and Philosophy with a passion for writing about anything and everything.

4 Comments

4 Comments

  1. April

    December 20, 2024 at 2:53 pm

    Just more divisiveness. Opposite of what’s needed today.

    • Jane

      January 4, 2025 at 7:04 am

      Very interesting topic to explore in today’s climate.

  2. Jane

    January 4, 2025 at 7:03 am

    Very interesting topic to explore in today’s climate.

  3. Rachel

    January 4, 2025 at 6:27 pm

    Very interesting and well written article. Love the examples. Will be adding this to our resources on the influence of social media on our lives @ http://www.cyberwise.ie.

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