From a normal West midlands chip shop to taking over our For You pages, Binley Mega Chippy is Tiktok’s most unexpected star.
Now devotees and converts from across the UK are visiting the Coventry takeaway which became a viral Tiktok trend this week.
They are among the hundreds of thousands to have watched TikTok videos praising the premises, with a song about it also ensuring the business is no small fry.
On Monday, dozens of people queued at the site, including a group who said they had hired a minibus to come from Scotland. Others said they had traveled from places including Norwich, Liverpool, Gloucester and London.
No one seems quite sure how the chip shop became so viral, with one person making the trip telling the BBC, “it just keeps coming up on my TikTok”.
As for the staff, they are enjoying the attention, according to one of the managers who described the response as “absolutely mad”.
“Everyone has a big smile on their face,” he said. “It is absolutely brilliant.”
The business reckons it is seeing 10 times its usual trade and is rolling with the popularity.
Operations director Frank Nakra said he did not know why this had happened “but I am loving it”.
As for the food, it seems to be getting good reviews. As one Tiktok food reviewer put it: “Beautifully cooked, beautifully seasoned, beautifully battered. It’s unbelievable, seriously.”
Would you make the pilgrimage to Binley Mega Chippy? Seems worth it, for both chips and the Tiktoks.
Want to read more on Tiktok? Read Making Money as a TikTok Queen – Literally!