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Coachella’s Trending Minimalism Model-Off-Duty Look

Could this be the start of a more minimalist era of festival dressing?

INDIO, CA - APRIL 13: Alessandra Ambrosio seen wearing jacket from Inspiresmi on April 13, 2018 in Indio, California.
Coachella in Indio, California. Image: Shutterstock

The trend this year is the effortless fashion trend. The festival’s first weekend saw Kendall Jenner rocking a black tank top and black trousers from luxury Australian brand St Agni, sandals from The Row, and a vintage shoulder bag by Fendi. Nothing about the outfit Kendal was wearing screams Coachella vibes, in fact, it’s the complete opposite.

This ‘quiet luxury’ outfit is the style everyone will be wearing this summer. When you think of Coachella outfits, images of iconic 2016 boho maxi dresses, sequin crop tops, fishnet tights, flower crowns, fringed waistcoats, and studded boots instantly fill our minds. And rightly so over the years, Coachella fashion has been dominated by ‘boho chic’ and avant-garde ‘less is more’ outfits, indicating the more out there, the better. So, it’s pretty shocking to see Kendall wearing a seemingly ‘boring’ model-off-duty outfit, but that’s precisely what made it stand out from the crowd. And she wasn’t the only one with Hailey Bieber wearing her signature, a plain white tank top, black sunglasses, and baggy denim jeans. It seems this year’s go too festival look is to look like you’re not trying at all. 

Street Style at Coachella 23

Anti-Coachella Look

Could this be the start of a more minimalist era of festival dressing? The ‘clean girl’ aesthetic and the ‘model off duty’ look trending in the fashion industry are now infiltrating festival looks. The style of wanting to look like you’ve not made any effort but also be completely put together and have a very stylized, clean outfit. Many outfits at this year’s Coachella were still very typical boho festival looks or just completely novelty and fun. But has this style been overdone? This look is expected and is now bordering on cliché.  


#emmachamberlain at the 2023 Coachella Valley Music And Arts Festival – Weekend 1 – Day 1 #coachella #candids #paparazzi #foryou #foryoupage #fyp

♬ original sound – Celebrity Candids.

#zoeydeutch at the 2023 Coachella Valley Music And Arts Festival – Weekend 1 – Day 1. #coachella #candids #paparazzi #foryou #foryoupage #fyp

♬ original sound – Celebrity Candids.

Quiet Luxury Takeover

Quiet luxury is a word that has been thrown around a lot this year, following Gwyneth Paltrow’s court trial and the return of the tv show Succession, along with luxury brands such as Bottega Veneta and The Row who has been trending without a single logo or monogram. 

Since season four of Succession began, Google searches for ‘quiet luxury’ have skyrocketed 373 percent over the last month to an all-time high. There are now over 6,100 monthly searches for ‘quiet luxury.’ 

Having a low-key capsule wardrobe with staples such as straight-leg jeans and plain vest tops has also been trending on TikTok. Although this might not be intentional, these minimalistic looks devoid of heavy logos, although created with designer pieces, are very accessible. In a time when the world is going through a cost-of-living crisis, it is interesting to see celebrities opt for this look. Either way, as Coachella’s proved, the ‘Quiet Luxury’ is an aesthetic that’s sticking around. 

Written By

Student at Manchester Metropolitan University studying a master's in Luxury Fashion Management.

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