Introduction
In the world of hip-hop, few names are as influential as Gucci Mane. Known for his prolific output and uncanny ability to spot raw talent, Gucci Mane has solidified his place as a key figure in hip-hop. As the founder of 1017 Records, his impact extends beyond his own music, shaping the careers of numerous artists who have risen to notoriety under his guidance.
1017 Records has been both a beacon of hope and, some say, a cursed entity. The label has produced numerous hits and launched the careers of several artists who have gone on to achieve significant success. However, this success comes with a dark side. The label has a troubling history marked by the misfortunes of its artists. Many have faced incarceration, been dropped from the label, or met untimely deaths, casting a dark shadow over 1017 Records.
As we examine the story of Gucci Mane and 1017 Records, we will explore the highs and lows, the triumphs and tragedies, and debunk the conspiracy of what’s happening to these artists.
The Rise of 1017 Records
Atlanta-based rapper Gucci Mane founded 1017 Records in 2007 when it was initially called 1017 Brick Squad. The label underwent several name changes over the years, going by the likes of So Icey Entertainment, 1017 Eskimo, and 1017 Global Music, LLC as it carved out a distinctive niche in the music industry.
The label quickly became synonymous with a gritty, streetwise sound that resonated with fans of trap music—a subgenre of hip-hop characterized by its heavy beats, brooding atmosphere, and themes of street life.
Gucci Mane’s vision for 1017 Records was deeply personal. The name “1017” is a tribute to his grandfather’s house number, symbolizing his connection to his roots and the community that shaped him. This connection is also evident in the authenticity and rawness of the music produced under the label.
One of the key factors behind the rise of 1017 Records was Gucci Mane’s ability to identify and nurture talent. He discovered and signed artists who not only had musical talent but also embodied the struggles, resilience, and triumphs of street life. This approach created a roster of artists who were relatable to a wide audience, particularly those familiar with the challenges and realities of urban living.
The label’s early success can be attributed to its roster of groundbreaking artists. Rappers like Waka Flocka Flame, OJ da Juiceman, and Young Scooter were among the first to join 1017 Records. Their unique styles and authentic narratives helped to define the label’s sound and broaden its appeal.
The String of Misfortunes
Despite its success, a dark cloud seems to hover over 1017 Records, as numerous artists associated with the label have faced severe legal issues or have tragically passed away. This phenomenon has led many to speculate about a “curse” that plagues the label.
OJ Da Juiceman
Otis Williams Jr., aka OJ Da Juiceman, was one of the early signees of 1017 Records. Emerging from the vibrant Atlanta hip-hop scene, he quickly made a name for himself with his energetic delivery and catchy hooks. His debut single, “Make Tha Trap Say Aye,” featuring Gucci Mane, became an instant hit and solidified his place in the trap music genre. The song’s success was a testament to OJ Da Juiceman’s potential and the chemistry between him and Gucci Mane, which was symbolic of 1017 Records’ early sound.
Despite his promising start, OJ Da Juiceman’s career was significantly hampered by a series of unfortunate events. Legal troubles began to overshadow his musical achievements. He faced multiple legal battles that took a toll on his career and personal life, diverting his focus away from music and into courtrooms and legal consultations.
In combination of legal issues were severe health problems. In 2009, OJ Da Juiceman was shot eight times. The injuries he sustained required extensive medical treatment and a long recovery period, further derailing his career’s momentum.
These combined challenges—legal troubles and severe health issues—created significant barriers to maintaining a consistent presence in the music industry. Although OJ Da Juiceman continued to release music and collaborate with other artists, he released music less frequently and with less impact compared to his early success. His story reflects the harsh realities that many artists face when personal and legal battles interfere with their professional trajectories.
Peewee Longway
Quincy Williams, aka Peewee Longway, appeared as a notable figure in the trap music scene, especially through his collaborations with Gucci Mane and other prominent artists. Known for his distinctive voice and lyrical content, Peewee Longway quickly gained recognition for his contributions to the trap music genre.
However, despite his talent and potential, legal troubles have intermittently set back Peewee Longway’s career. The nature of these legal issues varies, but they often involve charges related to drug possession, weapon violations, and other criminal activities. These legal challenges have not only resulted in personal stress and legal costs but have also caused delays in his music releases and public appearances. The frequency of these legal battles has hindered his ability to build on his early success and achieve sustained growth in his career.
Young Scooter
Jawan Scandrick, aka Young Scooter, is another who surfaced as a prominent artist under the 1017 records. Known for his deep voice and compelling storytelling, Young Scooter quickly became a standout figure in the trap music genre. His music often reflects his experiences and struggles, resonating with fans who relate to his vivid depictions of street life. However, like 1017’s other artists, Young Scooter’s career has been impaired by a series of legal troubles that have significantly impacted his path.
Despite his growing popularity and the promise of his musical talent, these issues have frequently interrupted his rising career as well. One of the primary challenges Young Scooter has faced is legal trouble related to drug charges. Over the years, he has encountered multiple legal issues, including arrests and charges related to drug possession and distribution. These legal battles have led to periods of incarceration and have diverted his focus and resources away from music—delaying the release of new music, hindering promotional efforts, and disrupting planned tours and appearances. Each legal setback has represented a significant obstacle to his ability to build on his early success and allow listeners to fully realize his potential.
Ralo
Terrell Davis, aka Ralo, initially gained attention as a promising artist under 1017 Eskimo, a subsidiary of 1017 Records. His music, characterized by its emotional depth and vivid storytelling, resonated with fans and showcased his potential as a significant figure. Ralo’s rise marked by collaborations with other prominent artists and a growing fanbase highlighted his talent and unique voice within the industry.
However, Ralo’s ongoing legal troubles have overshadowed his career. In April 2018, authorities arrested and charged him with federal drug offenses related to drug trafficking. They accused him of running a large-scale drug distribution operation, leading to serious charges that could result in lengthy imprisonment.
Ralo’s incarceration has stalled his career trajectory, as he has been unable to release new music, perform live, or engage with his fans in the way he had been prior to his arrest. The absence of his presence on the music scene has also affected the momentum he had built up, making it challenging for him to maintain his visibility and influence within the industry.
Pooh Sheisty
Lontrell Dennell Williams Jr., aka Pooh Shiesty, is arguably the most renowned artist associated with 1017 Records. He officially joined The New 1017 Records in 2020. Between 2020 and 2022, Pooh Shiesty’s career skyrocketed. He collaborated with high-profile artists such as Lil Baby, Jack Harlow, Gucci Mane, 42 Dugg, and Lil Durk. His biggest hit, “Back in Blood” featuring Lil Durk, peaked at No. 13 on the Billboard Hot 100 in 2020. In February 2021, Pooh Shiesty released his debut commercial mixtape, Shiesty Season, which reached No. 3 on the Billboard 200, solidifying his status as a rising star in the hip-hop industry.
However, his promising career faced significant hurdles later that year. In June 2021, authorities arrested Pooh Shiesty in connection with a shooting at a strip club. His legal troubles intensified when a court indicted him for a 2020 shooting in Bay Harbor Islands, Florida, leading to authorities holding him without bond in July. In January 2022, he pled guilty to federal conspiracy charges, and by April 2022, a court sentenced him to five years in prison.
Foogiano
Kwame Khalil Brown, aka Foogiano, is an American rapper signed to Gucci Mane’s 1017 Records. He gained recognition with his breakout single “Molly,” which led to his signing with the label. However, like many others on the 1017 label, Foogiano’s rising career has been marred by legal issues.
In 2021, Foogiano was placed under house arrest following an arrest for firearms charges. Yet, he removed his ankle monitor and fled, leading to a nationwide manhunt. This action resulted in additional charges and heightened legal troubles. Eventually, he was recaptured and re-incarcerated, which has created significant disruptions in his career.
Like Ralo, Young Scooter, Peewee Longway, and many others on the label, the legal challenges Foogiano face have impacted his ability to release music and perform, stalling the momentum he had built as an emerging artist.
Big Scarr
Alexander Woods, aka Big Scarr, was a rapper from Memphis, Tennessee. He was a member of Gucci Mane’s 1017 Records, known for his energetic style and compelling lyrics. Big Scarr gained popularity with tracks like “SoIcyBoyz” and “SoIcyBoyz 2”
Tragically, Big Scarr passed away on December 22, 2022, at the age of 22. His death was a devastating loss for the 1017 family and the broader hip-hop community. Reports indicated that his death was due to an accidental overdose involving prescription drugs.
Enchanting
Andrea Renae Smith, aka Enchanting (seen on the far left), quickly became a notable talent in the hip-hop community after joining 1017 Records in 2020. Known for her raspy voice and unique style, she first gained widespread attention with her appearance on Gucci Mane’s So Icy Summer album. Her debut single “No Luv,” which featured labelmates K Shiday, Big Scarr, Gucci Mane, and Key Glock, showcased her potential and helped establish her presence in the music scene.
Enchanting’s career was on an upward trajectory, with fans eagerly anticipating more music from the promising artist. Her collaboration with established names in the industry indicated her potential for a successful future. However, her life was tragically cut short in June, when she passed away at the age of 26.
The official statement from Enchanting’s team revealed that she had been taken off life support following a drug overdose. Her untimely death was a significant loss for the 1017 family and the music world at large. Enchanting’s passing left a void in the hearts of her fans and colleagues, who remembered her for her talent, charisma, and the promise of what could have been a remarkable career. Enchanting’s passing added to the list of untimely losses for 1017 Records, a label that has seen several of its artists face significant challenges, both legal and personal
Unique Perspectives on the 1017 Curse
Socioeconomic Struggles and Systemic Barriers
The challenges faced by artists under 1017 Records, often dubbed the “1017 Curse,” indicate broader socioeconomic issues rather than isolated incidents tied specifically to the label. Many speculate that Gucci Mane have hidden insurance policies on his artist and is collecting money after their untimely demise. However, only two artists passed away—Big Scarr and Enchanting. Many of the artists on the 1017 label come from disadvantaged backgrounds, where they face significant systemic barriers.
One could argue that the struggles faced by 1017 artists reflect a larger societal problem, where individuals from underprivileged communities are more likely to encounter legal and personal difficulties. Gucci Mane typically signs people who are deeply involved in the streets, giving them an opportunity to improve their lives. Despite their talent and potential, signing to a big label does not separate them from the life they formerly lived or the environments they grew up in. This perspective shifts the focus from the notion of a “curse” to understanding and addressing the real, structural challenges that artists face in their journey to success.
The string of misfortunes that has befallen 1017 Records’ artists highlights the harsh realities and challenges often associated with the streetwise personas they portray. While the label continues to thrive and produce influential music, these ongoing issues have undeniably impacted its journey and the lives of its artists.
The Music Industry’s Role in Perpetuating Challenges
The music industry itself plays a significant role in exacerbating the problems faced by artists, including those signed to 1017 Records.
Firstly, the pressures of fame can be overwhelming. Maintaing a certain public image often exhausts artists both physically and mentally. This constant scrutiny can lead to destructive behaviors, such as substance abuse, as artists seek ways to cope with the relentless demands of their careers.
Moreover, the nature of record deals often puts artists at a disadvantage. Many contracts are notoriously exploitative, leaving artists with a fraction of the revenue generated by their music. This financial stress, coupled with the expectation to continuously produce hits, can push artists towards detrimental decisions.
Publications like Rolling Stone and Billboard have discussed how record labels can profit from the struggles of their artists, often capitalizing on the sensationalism of their personal issues without providing adequate support systems. Instead of offering comprehensive mental health resources or financial management advice, labels might focus solely on the bottom line, neglecting the well-being of their artists.
The industry’s failure to support its talent adequately is a critical factor in the ongoing challenges faced by many artists. This lack of support can result in a cycle of legal troubles, personal crises, and professional setbacks. Addressing these issues requires a fundamental change in how record labels operate, prioritizing the health and stability of their artists over profit margins.
Understanding the music industry’s role in these problems helps to contextualize the struggles of 1017 Records’ artists, suggesting that the so-called “1017 Curse” is part of a larger pattern of industry-wide neglect and exploitation.
Triumphs and Tragedies in the 1017 Legacy
Triumphs and tragedies weave together to form the complex tapestry of 1017’s legacy. The label has experienced remarkable successes, launching the careers of numerous influential artists who have left a mark on the hip-hop scene. At the same time, it has faced significant setbacks, with many of its artists encountering legal troubles, personal crises, and untimely deaths.
Whether one views the history of 1017 Records as cursed or simply a series of unfortunate events, it undeniably highlights the challenges that many in the hip-hop industry face. The systemic barriers, pressures of fame, and exploitative nature of the music industry all contribute to the difficulties that artists must navigate. These issues are not unique to 1017 Records but are reflective of broader societal and industry-wide problems.
Amid these adversities, Gucci Mane’s unwavering determination to uplift new talent stands out. His commitment to discovering and promoting emerging artists, despite the risks and challenges, speaks to his enduring influence and dedication to the culture.
Conclusion
The story of 1017 Records serves as both a cautionary tale and an inspiration. It underscores the importance of addressing the systemic issues that affect artists and highlights the need for more comprehensive support systems within the music industry. At the same time, it celebrates the resilience and creativity of those who have overcome these challenges to achieve success. In the end, the legacy of 1017 Records is a testament to the power of perseverance and the enduring impact of hip-hop culture. It reminds us that while the path to success in the music industry is fraught with obstacles, the drive to create and share one’s art can prevail against even the toughest odds. 1017 Records isn’t a reflection of every artist and every label. The only curse here, is not taking accountability for systemic and cultural oppression and believing that there is a curse within the 1017 label.
