Connect with us

Hi, what are you looking for?

News

True Fruit Smoothies With Obscene Artwork on the Bottles Recalled From Shelves

True Fruits smoothies recalled from shelves after police protest their use of anti-cop rhetoric.

Credit: Wikimedia Commons

German-based True Fruits smoothie and juice brand recently launched a line of smoothies whose packaging features a variety of explicit content. The line was aimed at teenagers and the bottles were decorated with crude drawings and many inflammatory quotes, some reading “F*CK LE SYSTEME” and “ACAB.”

The acronym “ACAB” is short for the phrase “All Cops are B*stards.” The first use of this phrase can be traced to the 1920s, but it rose to popularity in common jargon shortly after the murder of George Floyd by Minneapolis police officer Derek Chavin. The phrase is in reference to the tendency of positions of power to “bastardize” –– a word understood here to mean ‘corrupt’ –– those involved.

Upon the release and sale of these smoothies, French police unions immediately condemned the products as inspiring “anti-cop hate.” In a tweet, Alliance Police Nationale called this advertising tactic by True Fruits “the perfect way to destroy police-population relationships.”

Translation: “When a brand of fruit juice makes its “butter” on anti-cop hatred. The perfect way to destroy police-population relations”

The French supermarket chain Monoprix’s response was to make a statement saying they would remove all True Fruits smoothies with anti-police rhetoric from their shelves on September 14.

They affirmed their condemnation of True Fruits’ political rhetoric on Twitter, writing “A product packaging of the True Fruits brand bears intolerable inscriptions and does not conform to our values. We immediately alerted the supplier and are currently collecting it from the affected stores.”

Credit: Wikimedia Commons

True Fruits, however, seems undeterred by the current discourse regarding their branding techniques. They responded directly to Alliance Police Nationale’s tweet with an ironic reconsideration of the acronym: “we were thinking more of #AllClitorisAreBeautiful, almost # AllCatsAreBeautiful…”

The True Fruits brand prides themselves on making health more accessible through their pre-blended fruit smoothies and juices. In addition to promoting health, True Fruits has made social justice movements an intregral part of their brand since 2014.

“Which one do you like best? You can find our [German] federal parliament election party program bottles in our online shop” / “It is your choice”

In addition to the most recent and recalled line of True Fruits’ smoothies featuring “ACAB” rhetoric, True Fruits launched an earlier line which included their stance against racism printed on their bottles. According to their website, True Fruits pursues their anti-racism agenda “in our own way, without loud outcry or protest actions. Instead, we use our bottles to celebrate diversity, otherness and acceptance.”

They also launched a poster campaign in Austria following the Austrian government’s decision to close its borders to refugees which further affirmed their refusal to tolerate xenophobia and racism. Other bottles tackled the topics of gender, plastic use, environmentalism, and upcoming elections.

Interested in the latest in food and culture across the world? Read about the artistic endeavors of a cafe in Japan that creates 3-D latte art.

Written By

Makenna Dykstra (she/her) is currently pursuing her M.A. in English Literature at Tulane University in New Orleans. She writes journalism and poetry.

You May Also Like

News

The USA has reached lowest numbers in a decade for interested people considering migrating.

News

ChatGPT is an AI software that is causing a storm. It is an online model of code that has the ability to produce conversations...

News

A Mexican gray wolf named Asha was captured by The New Mexico Department of Game and Fish this week. Read about her controversial trek.

News

By offering them in exchange for taking their pledge against hatred, UF Hillel is fighting antisemitism one bagel at a time.

News

Moving forward, Republican voters and lawmakers must define "pro-life" for their party.

News

In 2020, over an alleged incident with his girlfriend, Mr. Roiland was charged with one count of domestic battery with corporal injury and one...

News

Another bogus public lawsuit from Trump backfired in his face... and this one is large!

Climate

Global warming is fueling extreme weather

News

Hear ye, hear ye, for a price, you can become a lord, lady, or laird in the mystical land of Scotland... or can you?

News

Leaving England just after 22:00, the jet suffered an 'anomaly', according to the company, and shortly returned to base.