Last month Cadbury’s Crème Eggs released an advertisement to celebrate five decades of the chocolate cream treat. Callum Sterling and Dale Moran kiss one another with a Creme Egg between their lips.
Lots of people praised the ad for its inclusiveness. But, 24,000 homophobes are seeking to ban the advertisement as Easter approaches. They claim it’s offensive to Christians, and sexually objectifying.
Here’s the petition:
By choosing to feature a same-sex couple, Cadbury’s are clearly hoping to cause controversy and escape criticism, by claiming that any objections must be rooted in ‘homophobia’, but members of the LGBT community have also expressed their dislike of this campaign.
Cadbury’s should not be seeking to hide under cover of LGBT rights to conduct a campaign that sexually objectifies individuals. If the couple in question were heterosexual, the advertisement would likely be prohibited, given the sexually explicit and graphic nature of the kiss.
Cadbury’s are well aware of the religious significance of Easter. Therefore, they are trying to cause gratuitous offence to members of the Christian community during the most important feast in their calendar.
Simply put: this is stupid. By suggesting that the ad targets Christians in an effort to get people upset is ridiculous—the company is clearly just trying to be representative.
Also, the claim that the kiss is ‘graphic’ and ‘sexually explicit’ has no substance to it, as plenty of ads with sexual content have been aired.
A lot of people on Twitter have supported the ad, and I do too.