Which brand is the Beyonce of the fashion, make-up, and skincare industry?
From A-listers to Z-listers — it is pretty challenging to find a celebrity who hasn’t put their name on a product yet, in a quest to bring out their business-savvy alter ego. But let’s be honest; not all celebrity brands are created equal. However, in a sea of so-so products in the beauty, make-up, and fashion industries, a handful live up to the hype. So, what celebrity brands are actually worth trying? Let’s find out!
1. Fenty Beauty
Established by Robyn Rihanna Fenty, a.k.a. Queen Rihanna, Fenty Beauty is one of the highest-rated brands in the industry. Evidently, the brand was created to make women feel included everywhere. Fenty Beauty creates formulas that work across all skin types and shades. With one of the most extensive line-ups of shades available in light-as-air formulas, Fenty Beauty is one of the most loved make-up brands today. Some of their best-selling products include the Pro Filt’r Soft Matte Longwear Foundation available in a groundbreaking 50 shades, the iconic Stunna Lip Paint, and the revolutionary Gloss Bomb Heat Universal Lip Luminiser. Undoubtedly, if there’s one celebrity we can trust to bring their A-Game to the make-up world, it’s Rihanna!
2. Skims
If there’s anything we’ve learned from incessantly following the Kardashians on Instagram, they do glam like nobody else. However, Kim Kardashian’s loungewear brand, Skims, has become one of the most sought-after fashion brands in recent years. Skims aims to create the “next generation of underwear, loungewear, and shapewear” by providing inclusive solutions for every body size. From seamless underwear to date-night-worthy midi dresses — the brand stocks each product in every size between XXS and 4X. While the bodysuits and smoothing t-shirts are some of the brand’s bestsellers, the Soft Lounge Long Slip Dress steals the show.
Image via Skims
3. Rare Beauty
Born out of Selena Gomez’s vision to make people feel comfortable within their skin, Rare Beauty celebrates the beauty of imperfections. The brand’s products are made to feel good without hiding who you are because “Rare Beauty is not about being someone else, but being who you are.” Legions of beauty gurus, influencers, and make-up artists highly recommend Rare Beauty’s Soft Pinch Liquid Blush. Other fan favorites are the Liquid Touch Weightless Foundation (available in 48 shades!) and the incandescent Positive Light Liquid Luminizer. Moreover, the Soft Pinch Tinted Lip Oil — a newly formulated lip jelly that transforms into a lightweight non-stick oil — is slowly making its way to must-have beauty lists across several platforms.
Image via Rare Beauty
4. Kora Organics
Miranda Kerr famously launched Kora Organics in 2009 after her mother’s cancer diagnosis made her question the ingredients that go into formulating skin care. Kora Organics has, thus, been explicitly created with the help of certified organic chemists, following “the strictest global standards of safety and the highest levels of clinical performance for healthy, glowing skin.” Furthermore, the brand’s skincare products use natural active ingredients that replenish the skin and inject it with high-quality nutrients — including Noni, Red Ginseng, and Kangaroo Paw Flower, to name a few. Correspondingly, the Turmeric Brightening and Exfoliating Mask, Noni Glow Face Oil, and Berry Bright Vitamin C Eye Cream are some of their all-time fan favorites.
5. Good American
Khloe Kardashian and Emma Grede established Good American in 2016 to create a brand that offers “clothing for women, made by women.” Undoubtedly, Khloe’s long-standing struggles and battle with the lack of size diversity in the fashion industry drove her to shape Good America’s mission, helping women celebrate their bodies. Today, Good American is one of the most size-inclusive fashion lines of denimwear, swimwear, and activewear. The brands Always Fits Good Leg Jeans, available from size 00 to 32 Plus, are influencer favorites. Other favorites include the Fit For Success Jumpusit and the Scuba Modern Tank Bodysuit.
6. Fabletics
Noughties-romcom-queen Kate Hudson, Adam Goldenberg, and Don Ressler co-founded Fabletics — another size-inclusive brand — in 2013. This activewear brand was conceived to offer high-quality fitness gear at accessible prices. Today, Fabletics is one of the most influencer-approved brands. Moreover, it is acclaimed for bringing a fashion-house approach to the activewear space. Top-rated pieces include the On-The-Go PowerHold® High-Waisted Legging, The One Short (for men), and the Trinity High Impact Sports Bra.
