Seth Rogen is synonymous with weed these days, so it’s not surprising now that its legal in some parts of the US, he’d be starting his own company.
It’s called Houseplant (which I’m betting will lead to a confusion over plant-related gifts in future!) and it will be selling pre-rolled joints. Rogen has apparently been working on it for 5 years now, with frequent collaboration partner Evan Goldberg.
Rogen has described finally launching the company as ‘a dream come true.’
I’ve never tried weed, and don’t intend to. But I’ll give the man credit for seeing his business idea all the way through. And I’m sure there are probably a lot of stoners in the US getting very excited right now!
For a story about more unsuspecting marijuana distributers, check out the team of nuns who are growing cannabis!
