Connect with us

Hi, what are you looking for?


A New Streaming Service For Dogs Is Coming To The UK!

DOGSTV offers programs specifically made for dogs.

Photograph: Eeddy Van 3000 via Flickr / Alehandra via Pixabay

A new streaming service aimed specifically at a canine audience is being launched in the UK. DOGTV becomes available on November 8 and aims to relieve tension and anxiety in pet dogs by offering a range of programs attuned specially to the senses and interests of a non-human audience.

In a similar fashion to other streaming platforms like HBO, Amazon Prime, and Netflix, DOGTV features a bunch of different program types. The company has worked with pet experts around the world to study the effects of different kinds of music, auditory and visual stimulation on dogs. There are three categories to choose from: Stimulation, Relaxation, and Exposure.

Stimulation programs offer “playful animated sequences, dogs, and other animals designed to prevent boredom and provide mental stimulation,” the DOGTV website claims. Relaxation programs, on the other hand, are designed to soothe dogs with “calming scenes and soothing sounds.” The last of the three types, Exposure, focuses on getting a dog used to potential causes of stress, such as the sound of the doorbell ringing or riding in vehicles.

Photograph: Richard BH / Bill Mill via Flickr

“The behavior of kennelled dogs is influenced by visual stimulation in the form of television programmes,” noted research from the Queen’s University in the UK. The quietening influence of classical music was also studied.

There is one more type of program offered by DOGTV, and that’s MYDOGTV, which is for owners as well as pets. This includes shows by celebrity dog trainer Laura Nativo, top tips for better pet care, and a cookery channel teaching recipes to add variety to a dog’s dinner time. However, do not expect that it will look and sound like regular TV.

“The brightness, saturation, contrast, camera angles, and music are adjusted to fit your dog’s hearing and seeing abilities,” says “It may seem odd to you, but the adjustments make the images on screen more alive and interesting for your dog.”

DOGTV is also not primarily designed to be watched by dogs and their owners together. “When you are there with your dog, he will always be more interested in you than the TV screen,” the website warns. Instead, DOGTV should be used to lessen the effects of separation anxiety while pet owners are out at work, or need some quiet time and separation from their pooches to work from home.

“DOGTV is an excellent resource for dog owners to help alleviate some of the behavioral problems that can arise when dogs are left alone,” said Professor Nicholas Dodman, chief scientist at DOGTV. “With numbers of dog owners rising over the pandemic, and owners now returning to work, DOGTV helps canines to feel relaxed and comforted until their owners return home.”

The company originated with trialed programming in Israel and then San Diego, California. It is now available around the world and will be included in the UK on Roku, Apple TV, Amazon Fire TV, Google Play Store, and Apple’s App Store. Subscriptions are also available on an annual or monthly contract, able to be canceled any time, on the website.

Written By

You May Also Like


Quantumania is getting reshoots because of its bleak script, so how dark will Phases 5 and 6 be?


The new teens of That 90's Show are here to wreak havoc for the Foremans.


On January 24th, Oscar nominations were announced. Many nominations were unexpected. Here are the snubs and surprises from the nominations.


Social media can make or break a creative career. But, the algorithm can make or break a career. For Lubalin, it almost did both.


It's one step forward two steps back for representation in The Oscars.


The Last of us just dropped on HBO Max, and it's gotten great reviews. Why? Read to find out!


With ticket touters and scammers on the rise, how can you ensure that you're purchasing legitimate tickets online?


It's true that viewers enjoy controversy and drama, but women being raped shouldn’t be the highlight of an episode, series, or film.


From wild sex parties, drugs, elephants, and near consistent violence, the 2023 Babylon movie is overflowing with stories. Surely it can't all be true?


Following the progressive gender neutral award, The Brits face controversy after no women were nominated.


'Long dogs' are the internet's latest obsession.


2023 certainly won't be a boring year with these shows being released...