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The Four Seasons Orlando Baby has Taken Over the Internet

You might know her as the Four Seasons Orlando Baby or the “fully conscious” baby. Where and how did it all begin? 

"Fully Conscious Baby" graphic
Illustration by Lauren Bodenschatz

You might know her as the Four Seasons Orlando baby or the “fully conscious” baby. You’ve seen her on TikTok. You’ve seen her on X. Maybe you’ve even seen her on the news.

Whether you’re a dedicated sports fan, a die-hard Swiftie, or just extremely online, you’ve undoubtedly come across her: the internet’s tiniest celebrity, raising a confident finger and calling out with excellent poise and articulation, “Me!” Her name is Kate Wise, and she has charmed the internet with one simple syllable. How did it all begin? 

The Four Seasons Orlando Baby’s Rise to Internet Fame

Wise made her viral debut on TikTok in mid-May. Secure in her father’s arms, she stared at the camera as her mother called out, “I have a question for everybody. Who wants to go to the Four Seasons Orlando?” Lifting a hand with a raised finger like a professor emphasizing a dramatic point, she made the exclamation that is now flooding your feeds in countless memes, stitches, and reactions. 

Stefanie O’Brien, Wise’s aunt, posted the video on TikTok. The caption reads: “If the Four Seasons Hotels is looking for a baby ambassador my niece got you.” The video has amassed millions of likes and views and thousands of shares and comments. 


If the @Four Seasons Hotels is looking for a baby ambassador my niece got you 😂🤣😂🤣😂

♬ original sound – Stefanie O’Brien

In response, the Four Seasons Hotels TikTok account stitched O’Brien’s video with a question of its own: “Who wants to welcome our newest ambassador to Four Seasons Orlando?!”

Five days later, the hotel’s account posted another video of the baby and her family enjoying their luxury vacation. The caption reads, “Fully conscious and utterly fabulous at Four Seasons Orlando.”

The “Fully Conscious” Baby’s Introduction to Social Media and the News

Wise now has an Instagram account of her own, @thebossbabykate, where a series of posts chronicle Wise’s stay at the Four Seasons Orlando. The account’s description reads, “Baby K’s world, we’re just living in it.” Against pop hits like Sabrina Carpenter’s “Espresso,” baby Wise stuffs her face with gold truffle pasta, lounges in a bathrobe reading a magazine, and gets fanned with fronds while lounging on a pool chair. 

The baby’s family eventually spoke on air to ABC News Live. The anchor asked Wise about the Four Seasons Orlando. Wise once again raised her hand and responded “Me!” albeit with less excitement. Has she grown tired of the spotlight already?

“Chewing the sunglasses like she’s pondering a Thai or Swedish massage,” one X user commented.

Speculation About the Boss Baby’s Level of Consciousness

One TikTok user, @h1t1, posted a video in reaction to the moment on ABC News. “Guys, this just proves that it wasn’t even a coincidence,” the user says. “The baby is actually conscious!”

Another user, @prozak.papi, pointed out that, after the very clear response, Wise drops her arm and resorts to a more baby-appropriate gibberish. 

“It’s like exactly what Chuckie does in ‘Rugrats in Paris’ when he screams, ‘no’ and then starts babbling ‘no’ over and over because he got caught for knowing how to talk,” @prozak.papi says.

The Wise family seems to be in on the joke about Kate’s level of consciousness. In one of O’Brien’s most recent videos, Wise sits in her father’s lap while he reads to her from what appears to be a children’s book called “The ABCs of Investment Banking.” The caption reads, “Preppin’ for intern season. #BossBaby.”

The Swift Memeification of the Four Seasons Orlando Baby

If there’s anything that can bring different corners of the internet together, it’s a viral, meme-able moment. Memes have, in a sense, become a language of their own — an unspoken language that brings internet users together around a shared understanding.

People co-opted Wise’s likeness for memes about everything from famous artwork to lyrical references. Some, including celebrities like Taylor Lautner and Camila Cabello, created silly reenactments of the video.  

Even sports teams like the Atlanta Hawks got in on the fun. In a video posted to the team’s TikTok account, Wise has a Hawks hat edited onto her head. After her famous “Me,” a voiceover interrupts, “I am thrilled to be offered the opportunity to be able to attend the Four Seasons Hotel in Orlando, Florida, but am more delighted by the recent happenings of the 2024 NBA Draft Lottery where we saw the Atlanta Hawks obtain the first overall pick in the upcoming draft.” The monologue goes on, but you get the point.

The Swifties were especially quick to jump on the trend, putting their creativity to work. In a TikTok posted by @catkrose.etsy, Wise hovers over a clip from the opening act of Taylor Swift’s “The Eras Tour” concert film. Swift pauses halfway through the song “Cruel Summer” to address the crowd. She says, “I have a question. Does anyone here know the lyrics to this bridge?” In response, superimposed Wise calls out, “Me!” 

Another TikTok user, @_taylorroche, took the trend to the next level: a mash-up of snippets from Swift’s songs “Question…?,” “Florida!!!” and “ME!” intertwined with the audio from O’Brien’s original video. According to the caption, it’s “a transition that would probably go crazy at the Four Seasons Orlando (Florida).”

In a similar TikTok, @celialanefarmer superimposed the baby over a clip of Swift performing her new song, “Who’s Afraid of Little Old Me?” As the song closes with the titular question, Swift’s eyes, projected on the stage screen, turn stark white in a sorceress-like stare that would give any baby nightmares. Who’s afraid of Swift? Superimposed Wise, for one!

What’s Next for the Internet’s Tiniest Celebrity?

Celebrity isn’t forever. Society moves on quickly. But memes have a tendency to immortalize a moment in pop cultural history, even when time passes and context collapses. 

Most people don’t have the luxury of control over whether they become a meme – that’s kind of the whole point. Catch someone unaware. Make it relatable. Put it on the internet. Watch it take off. But most people do have the luxury of creating their own digital footprint and establishing their own social media presence at an early age. 

The internet will likely move on as quickly as it turns a baby into an overnight sensation. But Wise is in for a surprise when she’s actually “fully conscious” enough to realize that she missed her chance to enjoy her brief era of celebrity while it lasted.

She might not be as excited about that as she was about the Four Seasons Orlando. 

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Written By

Most people call me Danny. I was born and raised in Buenos Aires, Argentina, and lived on Guam for five years before moving to Boston to pursue a master's degree in journalism at Boston University. I enjoy chocolate, incense, coffee, crosswords, and the color yellow. 

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