Capsool has established a name for itself in Miami’s highly competitive fashion scene. The founder, Vittoria di Lanno, has worked to set her brand apart from competitors by “being more than just a vintage clothing store. We are a destination where fashion, history, and creativity come together to offer our customers a unique experience.”
Staying true to her values and maintaining her authenticity has steered Capsool in the right direction. What sets the brand apart isn’t just its focus on curated vintage fashion or sustainability, but the experience it offers. Capsool invites customers into a world where fashion is treated as a form of art, where every piece tells a story, and where creativity, history, and personal style collide. In this article, I will take you inside that world, from the personalized shopping experience to the visionary behind it, and show you why Capsool is more than just a store. It is a cultural experience rooted in purpose.
Living in Miami means living among creators
The city of Miami is flooded with originality; musicians, artists, and designers are shaping the culture in real time. During my time living here, I have met an abundance of creative individuals, all fueled by the same unmistakable trait: drive.
Miami isn’t just a cultural melting pot, but also a creative one. Ideas flow freely, and inspiration feels like it’s part of the climate. It is in this environment that I discovered Capsool, a hidden gem in the city’s fashion scene.
I initially found out about Capsool by word of mouth; a friend of mine had been following them on social media, but never shopped with them. When she told me about it, I decided to make an appointment immediately. It seemed right up my alley.
Discovering Capsool
Despite Miami having great shopping, I have yet to experience a truly unique shopping experience. That was, of course, before I discovered Capsool. I booked an appointment through the Capsool Instagram account.
The address led me to a sleek, modern building tucked discreetly in Miami’s Design District. As I stepped inside the lobby, I immediately noticed the high ceilings and the scent of tasteful room freshener.
I quickly made my way to the elevator and ventured up to the Capsool showroom. Soon after knocking, the stark white door swung open, revealing a friendly face. I was warmly welcomed by Arthur, the sales director and head of VIP relations for Capsool.
The space was bathed in natural light, with clean white walls and chrome racks displaying vintage treasures.
Arthur enthusiastically greeted me, and we began the appointment.
From the moment I walked into Capsool’s showroom, I knew it was created by highly creative individuals. The space felt like part gallery, and part capsule. Curiosity gripped me with the need to know more: how was Capsool created, and who is the mind behind the concept?
More than vintage shopping
This shopping experience was much more detailed and in-depth than shopping at a “regular” vintage store.
Arthur suggested I take a minute to browse and pull items I felt resonated with me. As I explored the showroom, I was amazed at the variety of niche and luxury brands. The collection of pieces felt purposeful.
As I selected pieces to try on, Arthur worked his magic by pulling more pieces and creating curated looks. I would pull one piece, and he would style a detailed look to accompany my selection.
Arthur didn’t just sell clothes; he read my choices like a mood board, pulling pieces that pushed my style into something new.
Not only did his energy make me want to buy more, I also wanted to simply pick his brain. After I purchased the items that called to me, we sat and chatted about all things fashion!
We flipped through Peter Lindbergh’s “A Different Vision on Fashion Photography”, a beautiful coffee table book filled with some of the most iconic fashion photography.
I think this is what sets Capsool apart. Yes, making sales is essential to running a business, but the Capsool team focuses on giving each customer a truly unforgettable shopping experience.
Curation meets creativity
Not only did Arthur’s styling skills elevate my shopping experience, but he was also extremely knowledgeable about the fashion industry and the brands the store carried.
It is important to the Capsool team that they curate a collection of only rare and high-quality pieces in their showroom, and the founder of Capsool, Vittoria di Lanno, has made sure of that.
Each piece seemed to be selected not because of its rarity or number value, but for its story. The store feels like an archive of some of fashion’s greatest moments.
The visionary
Vittoria di Lanno’s vision goes beyond resale, it’s preservation. She has built a space where fashion history meets the future.
Although Vittoria was not available during my shopping appointment, I had hoped to speak with her afterward to learn more about her creative process. I did not have the opportunity to speak with Vittoria directly, but her vision is evident throughout the store, from the curated selection to the brand’s philosophy, speaking volumes even in her absence.
From preservation to creation
Although Capsool’s focus is on vintage clothing, the team has begun to design some of their own creations. These original pieces are where the brand’s creativity shines, combining sustainable practices with forward-thinking designs.
Items like the “Amen Hood”, “Tabi Top”, “Holy Fur Dresses”, and “Abbracci Top” are all designed and created by the Capsool team. Not only are these creations fabulous, but they also align with one of Capsool’s most coveted values: sustainability. Each item is made from repurposed or second-hand materials. For example, the Tabi Top is crafted from deadstock Rick Owens fabric, giving new life to luxury textiles.
These exclusive pieces are available via Capsool’s online store, which mirrors the brand’s in-person experience with an emphasis on storytelling and curation.
The site features original designs, including the Tabi Top, priced at $149.00, the Abbracci Top, available for $139.00, and the Holy Fur Dress n.01 for $359.00. Browsing the online shop captures the avant-garde aesthetic Capsool is known for.
Capsool’s commitment to the vintage scene isn’t just in person, it’s online as well, continuing to build their brand by blending past and present.
Capsool: A cultural gem
Capsool’s audience is everyone and anyone! With a welcoming attitude, the brand has been styling unique personalities and anyone who appreciates their values and concept.
Despite the challenges Capsool has faced, as many small businesses do, they are becoming more and more popular. Social media could be responsible for this growth, or simply word of mouth. That is how I discovered the brand after all.
In many ways, Capsool mirrors Miami itself, a blend of eras, cultures, and visions for the future. Just as the city reinvents itself through art, fashion, and music, Capsool reimagines what vintage can be. Not just nostalgia, but narrative. In a place where individuality thrives, this store doesn’t just fit in, it elevates the scene.
What Capsool gets right, and what others can learn from it
In a fast-fashion-obsessed society that prizes speed over substance, Capsool reminds us why clothing should matter. It is a place where past and present meet with intention. Where buying a jacket feels like reclaiming a story. Whether you are a Miami local, a fashion lover, or simply someone who values creativity, Capsool shows us that style is not just about what you wear, it’s about what you stand for.
Capsool’s appointment-only model slows down the shopping process and invites customers to be more intentional. Without overly crowded racks or rushed purchases, each session feels personal, like a conversation between the shopper, the clothing, and, of course, the stylist. If other retailers adopt even parts of this approach, it could lead to reduced waste, a more curated shopping experience, and stronger relationships with customers.
Capsool represents Miami’s evolving fashion culture. A city known for its art and boldness, Miami is carving out a vintage scene that feels unique. Rather than leaning into retro or ultra-trendy archival fashion, stores like Capsool embrace individualism, storytelling, and education. During my visit, Arthur made vintage feel alive, not just collectible. This speaks to a growing shift in vintage scenes everywhere, it is less about what’s “in”, and more about what feels expressive and personal.
As a vintage lover myself, I have always found that the most rewarding finds are not those that follow trends, but ones that feel like an extension of myself. Capsool’s model taps into that idea perfectly.
Even if you never step foot in Miami, I hope Capsool leaves you with this valuable takeaway: vintage is not a category, but a mindset. One rooted in self-expression, and that is something anyone, anywhere, can carry into how they shop.
