Fake grass-stained clothes made their debut in an obtuse fashion statement brought to you by Gucci. The world-renowned luxury brand now offers stained jeans and overalls for $769 and $1,400, respectively.
The denim is made from organic cotton, and specially treated for a stained, worn effect. Gucci stated the clothes are eco-friendly, being produced through processes that “don’t involve harmful chemicals, pesticides, or artificial fertilizers.” A vintage Gucci logo adorns the back pocket and the jeans themselves are made from recycled materials.
The description for the jeans on Gucci reads: “Channelling the Fall Winter 2020 collection’s grunge vibe, this wide-leg denim pant is crafted from organic cotton specifically treated for a stained-like, distressed effect.
Gucci explores new takes on the cult fabric, reinterpreting it with different designs and washing techniques that blur the line between vintage and contemporary.”
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Surprisingly, this isn’t the first time that a brand has sold soiled versions of their own product. Read about Converse’s shoe move earlier this year.
