Building your client base does not end with a customer buying one product once. To grow your company, you need to find ways of encouraging repeat business with the same customers. Loyalty programs, memberships, and customer events are a few examples of what companies can offer to encourage their clients to stick around.
Showing how much you care about your customers is the name of the game. How do you accomplish this? One effective way is through gifts.
Picking a gift for your clients is not without its challenges. The sheer amount of options to choose from (from customized notebooks and T-shirts to wines to entire gift sets) makes it difficult to pick the right one for your company. Also, it’s not just about merely picking a gift. It’s about choosing one that aligns with your brand’s image, budget limitations, and other considerations as well.
Here, an expert in business card printing in Dubai offers advice on how to pick the best corporate gifts for your clients.
1. Highlight your work culture
If you feel that your brand has a fresh, cool, or unique work culture that you are proud of, then, by all means, share it with your clients. Grunge-style T-shirts may not be unique, but these make a great gift if your office has a casual work feel. They give your clients an insight into your brand and people beyond what the rest of the public may normally know.
2. Value quality above all else
Whether it’s a simple tee, a tote bag, or a set of personalized wine glasses, always opt for products with good quality. The material and craftsmanship used in the creation of the gift are reflections of your brand’s image. Choosing substandard gifts gives a poor impression of your company.
This is not to say that you should ignore your budget over corporate gifts. A well-made metal bookmark, for instance, can still be stylish and keep your brand in mind without breaking the bank.
Consider giving gifts such as pens or mugs. While these may seem like common corporate gifts, people do notice if the quality is better than the ones they have received before, and they will be happy to find that these items are indeed useful within the workplace or at home.
If you can, start an informal poll of sorts or ask your clients about the kinds of gifts that they remembered. From their answers, you can gather ideas for corporate gifts that people love receiving.
3. Go beyond your direct audience
It pays to know your audience well. Memorable corporate gifts are not just limited to the clients who buy from your business or directly benefit from your products and services. It’s also ideal to include the people related to your target audience.
For instance, let’s say your company sells tailored suits for men. Cufflinks are a standard accessory for men who wear formal shirts and suits, so they will make a great corporate gift. Why not add a special touch by giving something to your clients’ spouses as well, such as handkerchiefs or scarves? The special women in their lives will be sure to appreciate the thought.
Don’t be afraid to experiment and look beyond your usual patrons. Your company may not have any plans of expanding to a different audience, but it’s a way to keep your brand top of mind with your existing market.
4. Think about packaging
How you present your gift can be just as important as what’s inside. The quality of the packaging shows your company’s attention to detail and should not be underestimated. Spend time, effort, and resources on how to present your gift and see your client relationships improve.
You don’t have to wrap the items personally. If you feel that you lack the time or talent to come up with creative packaging, you can take advantage of the many services available in malls and shops offering customized gifts.
5. Consider the culture
Businesses with international clientele will need to consider the cultural implications of their gift. Each aspect of the gift is important. You do not want to offend your client with your corporate souvenir or even its presentation.
In China and a number of other countries, for instance, entrepreneurs are discouraged from wrapping their gifts in white. White symbolizes death, which is not an association you would want to make when making a positive gesture.
When it comes to thinking of corporate gifts for clients, the key takeaway is to do your research. The same is true whether you are opting for unique gifts for each client or giving the same type of gifts across the board.
Businesses can opt to go for the safer, more traditional set of corporate gifts or try something new and unique. Regardless of which route you choose, the goal remains the same: to show clients your appreciation for doing business with your company. By doing so, they may be encouraged to come back and purchase from your business.
Choosing corporate gifts is largely an art. What works for one business may not necessarily work for another. Use the tips we’ve provided to get your creative juices running and find suitable gifts for your unique market.
Michael Gribben specializes in Marketing and Product Development at King Printers Co. Ltd in Osaka, Japan and is the spokesperson for Print Arabia, the first Japanese online printing company in Dubai, UAE. Print Arabia offers hassle-free offset and digital printing, as well as large format, novelty and T-shirt printing services.