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The Importance of Shifting to Cruelty-Free Skincare

It has a huge ripple effect.

Photo by Shiny Diamond from Pexels

It goes without saying that this modern age is full of more awareness and understanding of the world around us and our place in it than it has ever been. As every day comes and goes, we become more aware and informed in just about every possible aspect and regard. While this, of course, comes hand in hand with some challenges and lessons along the way, it comes hand in hand with far more rewards than challenges (for the most part). In accordance with this ever-expanding scope of awareness and understanding, we have shifted our priorities and values more and more over time. 

One of the biggest shifts we have seen on a global scale is without a doubt that of environmental and sustainable consciousness. We are now without a doubt in a position where it is more obvious than ever that environmental and sustainable consciousness is well and truly not a point of choice but a point of absolute necessity. This has never been truer than it is right now. We are making better choices all the time, however this is a learning curve that requires a lot of adjustment and forgiveness along the way. There is still a long way to go here, however every step in the right direction is a cause for celebration and further investment in the pursuit of a healthier and happier future all around. 


The ripple effect of a single choice 

What once seemed as small individual choices have since proven to have a billowing ripple effect. We are more aware of how our choices about what we eat, buy, and even put on our skin impact the world around us. As a result, we are more conscious in practically every aspect of our lives – especially regarding the impact that our choices have on the world around us and the other species that call this incredible planet home.Think of it this way…whatever you are not changing, you are choosing. Whether you like it or not, that is a fact (most of the time and in most cases, of course). 


The importance of shifting to cruelty free skincare 

The shift towards cruelty free skincare is one of the best examples of shifting towards environmental and sustainable consciousness in our actions and reactions. There have been cruelty free skincare brands for a long time now, however up until recently these companies represented a niche respective of the entire beauty and skincare industry that spans the globe. There is no excuse to be testing beauty and skincare products on animals, and brands are finally listening to the voice of reason (in this case, said voice of reason is the consumers). Now, however, as more interest and investment ramp up surrounding cruelty free skincare, we are (finally) set to see a whole lot more where all this came from. 


The future of cruelty free skincare 

Today, cruelty free skincare is all the rage (as it should be). Sure, we want to make sure that what we put on and in our bodies is genuinely good for us, however it is just as much (if not even more) about how what we put on and in our bodies impacts the planet and other species that call Earth home. Cruelty free skincare is well and truly here and we are only going to continue seeing it evolve and expand more and more in the coming years and beyond. The rest is definitely yet to come. 

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