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As we delve deeper into the age of technology, a lot of our lives are conducted online. Apps such as Tinder have really capitalized on this allowing millions of people around the world to pick and choose their hook-ups, all from the comfort of the couch. Is this revolutionary or just sad? I’d say it is still up for debate.
Recently, Tinder has released a trailer for their new interactive end-of-the-world movie/game that will happen every Sunday evening for a few hours. Swipe Night, the new tittle of the experience, is intended to drum up business for the company, I’m guessing. Here’s what it’s all about.
“The Swipe Night story is a first-person, apocalyptic adventure where at key turning points, Tinder members decide what happens to them next.
And their choices dictate more than just the story; they also impact who they match with and what they will chat about once the epic journey ends.
Now that half of Tinder members are Gen Z (18-25), we’ve built an entire experience that speaks their language.
We can’t think of a better way to break the ice than over emojis and the apocalypse.
Every Sunday in October, a new part of the Swipe Night adventure will take place live, right inside Tinder. From 6 p.m. – midnight, any active Tinder member in the U.S. will have the chance to experience the apocalypse together.”
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Have we really come to a point in our society where we send each other over exaggerated emoticons while we sit alone in the dark on our phones? Maybe so. This new addition to Tinder will only be available in the U.S, so we will see how they react to it.
