Girls! That’s right, the divine feminine is taking over. Female power in the social media and music industry is at an all-time high. But not everyone will know of these new power icons. Keep reading to find out about five of the hottest upcoming influencers.
These girl bosses are full of individuality, passion and creativity, which is why their success is skyrocketing. Together, these girls have a total of over 25 million followers. On a day-to-day basis, they inspire girls online. Some go as far as to call them the big sisters of the internet. Across YouTube, TikTok, Snapchat and Instagram, these female power symbols dominate feeds.
This group of icons shows the world what true girl power means. Through ups and downs and internet scandals, they keep their head held high showing young girls that everyone has to stand up for themselves.
1. Alix Earle, Blonde bombshell
Everyone has heard the name Alix Earle. It’s impossible to open social media without seeing her bright blonde hair and hearing her catchy laugh. The 22-year-old blew up in 2020 during her freshman year of university. Her down-to-earth energy and ability to show the reality of her life caught the world’s attention. The Alix Earle effect is one of the biggest hashtags on social media with more than 106 million views on TikTok.
Recently graduated from the University of Miami, Alix is easily one of the biggest creators in the media sphere. This can be anything from getting ready to see her girlfriends or a yacht party. The thing that separates her videos from others is the reality of what she shows. Alix opens up about her acne struggles and emotional difficulties, showing her large audience that not everything is perfect.
Even in her young age Alix has made some serious accomplishments. Alix has already collaborated with companies such as White Fox, Tarte, Pretty Little Thing, and her own merchandise line. She truly is the definition of “It Girl”. Arguably her biggest achievement to date is her podcast produced by Alex Cooper, ‘Hot Mess’. This podcast is where her fans can relate to her and hear more of her glamorous yet chaotic life.
However, Alix is not just making a difference on social media for entertainment. She uses that audience and love to build something meaningful. Alix has created a scholarship with the University of Miami to financially aid outstanding students in business. This is a huge and generous thing to do at such a young age.
2. Nabela, Peace protector
Seeing the light behind the clouds is one of the hardest things to do, but 21-year-old Nabela shows her audience how to do it daily.
Nabela is a Muslim American wife and mum of two who shows the ups and downs of her day-to-day life. She’s well known for her eye for interior design and is always making aesthetic videos. This can be anything from making a meal, to decorating the nursery Nabela has a knack for filming and styling everything beautifully.
Nabela blew up for her pockets of peace. Pockets of peace is a series she started that blew up online. The aim is to find small moments throughout your day that bring you joy and comfort. This can be anything such as eating your favourite meal, meeting a friend or even just making your bed. Nabela uses her platform to show so many the good in life.
What seperates Nabela from the rest is her positive outlook and ability to see the good in life.
Although she shows the beautiful, she also shows the bad. Nabela was very open and real online about her difficulty to become pregnant, which could not have been an easy thing to handle. Nabela did not present this as a horrible thing, instead she showed her true emotion and strength inspiring so many around the world. A truly powerful female icon.
3. Nessa Barret, Popstar princess
Nessa Barret, or Janessa to her true fans, is a 21-year-old from New Jersey who ran away from home at 17 to LA. Nessa originally began attracting fame in 2019, creating lip sync and dance videos on TikTok, but she is now one of the biggest female names in the music industry. She’s even worked with Travis Barker!
In 2020 she released her first single titled ‘Pain,’ a raw and emotional song. This blew up, and in the same year she released ‘If you love me.’
She carried on creating hit after hit, even performing on The Ellen Show and Jimmy Kimmel. She has 2 albums and a successful EP out now and her fame is skyrocketing.
It’s not just her songwriting and voice that makes Nessa so powerful.
Nessa is a huge advocate for mental health, being very open about her struggles with depression, eating disorders, admissions into psychiatric hospitals and her diagnosis of BPD (borderline personality disorder).
A lot of Nessa’s music is very open and vulnerable. Her song ‘ Dying on the inside’ is about her struggles with anorexia. By being so open Nessa is a voice for those who are struggling and it is clear that she is making a huge impact.
4. Tara Yummy, Yappy YouTuber
Tara Yummy is a 23-year-old from Maryland, who started on YouTube but her bold attitude and confident look have led to her trending on TikTok. The phrase ‘Tara Yummy mindset’ is becoming a new way of life for some.
Tara Yummy began filming vlogs and collaborations on YouTube. She would be seen exploring haunted ships and partying.
Tara also was a co-host on the ‘Dropouts’ podcast with Jared Bailey and Zach Justice. She releases content every Monday and has a huge following, as well as a large and dedicated fanbase on Instagram and TikTok. But this is not what blew up.
Tara became so big for simply being herself. Small fragments of her language in YouTube videos such as “I do not think, I just sit here and look pretty” as well as “I do not believe in ghosts but I ghosted a guy in high school one time” took all the internet’s attention.
Her massive confidence and having no fear of being herself had made her adored by millions. People online now are trying to have the ‘Tara Yummy mindset,’ which is all about confidence, not caring what others think and being yourself.
5. Chappell Roan, Powerful Pisces
Chappell Roan is an American singer and songwriter with some of the biggest hits out there right now. She’s toured with Olivia Rodrigo, and her album sold 3000 copies in the first release week. With 24 million monthly Spotify listeners, it’s easy to see she’s popular.
People describe her music as drag-inspired pop or gay anthems. She gives the LGBTQIA+ community a chance to be seen and heard, with lyrics they may be able to relate to. Chappell is open about her adoration for drag queens in the way she dresses but also has different drag queens open up her shows for her.
She recently went viral for her song ‘Hot to Go’ with its immense popularity growth and catchy dance. In 2023, a video circulated the internet of not many people knowing the dance to this popular song, but now millions of people in concerts dance, scream and even online perform to the bop!
Chappell Roan teaches her fans to be themselves, loud and proud, which definitely makes her a female icon.
