Burger King unveiled its newest ad campaign in a 45-second clip last Wednesday. The first 4 seconds are the only solid advertisement the behemoth food chain accomplishes as a fresh, mouthwatering whopper is assembled from bun to bun. However, at 6 or so seconds, the clip plummets into utter confusion and disgust.
An eyebrow is spontaneously raised when the text “The Whopper: Day 01” fades in from blackness onto the screen. From there, a time-lapse rots Burger King’s most iconic item into a mouldy pile of blue and violet fuzz over the course of 34 days. The closing text from the video reads, “The beauty of no artificial preservatives”. The word choice of “beauty” is head-scratching considering the fact that the ad not only annihilates the appetite but is truly hard to look at. Via Burger King’s Twitter account, the tweet featuring the same video states:
the beauty of real food is that it gets ugly. that’s why we are rolling out a whopper free from artificial preservatives. coming by the end of 2020 to all restaurants in the U.S.
The very first statement, “the beauty of real food is that it gets ugly”, could not be more ironic in this scenario. Any company in charge of distributing and/or making food that chooses to advertise their edible product(s) in conjunction with mold is bewildering. Essentially, it’s self-sabotage. Even if the goal is to show a food or food product is mold-resistant, always show a competitor’s product as the mold-prone item.
My personal favorite from a YouTube user comment reads, “This looks like the nasty patty that Spongebob and Mr Krabs tried to feed the “imposter” health inspector”. For a handful of laughs, make sure to check out the comments for the YouTube video and the Tweet. Some are simply hilarious and exactly what we’re all thinking. Who knows? Maybe you’ll join in on the fun and leave a comment yourself. Cheers!
Featured image via Esquire.com
