In the luxury watch industry, there are few manufacturers that can claim they have managed to artfully encapsulate both outstanding craftsmanship and current familial ownership. It is rare these days for a luxury watch manufacturer to still be in the hands of the families whose names founded its very beginning. Audemars Piguet is one of the few that can not only claim that very fact, but that can also live up to the hype that comes along with it. Audemars Piguet is the oldest Swiss watchmaker that is still in the hands of its founding families. This is an incredible advantage for the company, as it is still very much on the same trajectory and knowingly in the same line of progress towards future advancements and goals.
When wondering exactly why AP watches are so unique, one must ultimately do the homework to figure out for themselves exactly how and why Audemars Piguet is such a powerhouse in the luxury watch industry. So, what is it about Audemars Piguet timepieces that make them so prestigious, what is it that definitively sets them apart from the competition in the luxury watch industry?
Design and pattern that is unparalleled
Essentially, there is a particularly exceptional and unique approach to watchmaking that ultimately does everything it can to ensure that luxury watch brands are indeed unique both in themselves and in compassion with one another. That starts with the designs and patterns used to bring watch concepts to life. Today especially, micro mechanical engineers set out to design watches based on new modules and movements on computers before even making any movements towards creating them. This is a process that can take years, and it is one that Audemars Piguet has artfully mastered throughout the years.
Durability and quality of innovation
Underneath all the beauty and the outer hardware, is a lot of financial and time-based investment. For example, in the luxury mechanical movements of Audemars Piguet, the price can easily ride up to tens of thousands of dollars. Because of this approach to watchmaking, the Audemars Piguet timepieces are created in limited quantities. This makes them not only a luxury piece of jewellery, but also a decidedly exclusively available luxury watch as well. The utmost quality of the process that goes into an Audemars Piguet timepiece from start to finish, means that the durability and quality of innovation that goes into Audemars Piguet luxury timepieces is essentially unparalleled anywhere else in the past and current market.
In the words of the founding families
Starting at around $20,000, the price of an Audemars Piguet timepiece starts as a small fortune and goes up. Understandably, there are many people who simply cannot understand how a watch could be worth so much money. But as Olivier Audemars explains, “we live in a world that we understand less and less…we are rarely able to explain how things work around us…an Audemars Piguet watch is an object those mechanism is graspable, requires no batteries or electricity to “tick”.