Advertising week has stood up and listened to women on the 100-year anniversary since women gained the right to vote.
To mark International Woman’s Day on 8 March, you may have noticed Mcdonald’s turning their logo upside down in a move they’ve described as: “a celebration of women everywhere”.
We’re here to discuss the bigger issue surrounding this.
Women now lead some of the media’s biggest outlets, particularly in advertising. For example, Sheryl Sandberg at Facebook and the VP of EMEA, Nicola Mendlesohn run one of the most powerful firms in the world.
To mark International Women’s Day 2018 Advertising Week Europe, the world’s largest conference for advertising, marketing, and technology, will host a series of talks to highlight some of the leading women in the industry. The four-day event starts on 19 March 2018 at Picturehouse Central, London.
We’re proud corporate partners of @AW_Europe, an event that will highlight inspiring women in the industry who will take centre stage at #AWEurope on 19th March #IDW2018 pic.twitter.com/4AQ0AxCLQB
— MarketReachUK (@MarketReachUK) 8 March 2018
The timing for this event could not be better. 2018 is exactly 100 years since women gained the right to vote, and of course, this was only the beginning for gender equality.
Nicola Mendelsohn picks up on this and will host a discussion aimed at understanding the impact technology has had over the years and to “hear views on celebrating the centenary of the women’s right to vote”.
Today as part of #SheMeansBusiness we’re announcing the launch of a new Community Finder tool, to help women running small businesses connect to communities across the world #InternationalWomensDay #pressforprogress #CreditHer https://t.co/7aZuST3ZoD
— nicola mendelsohn (@nicolamen) 8 March 2018
Tricia Wilber, CMO at The Walt Disney Company, will also lead a panel of top marketers on the challenges or opportunities they face in sustaining growth, sharing bold leadership strategies and techniques to facilitate positive change.
To further honor the work of the suffragettes in this pivotal year, Helen Pankhurst will be talking to Lisa Smosarski, editor-in-chief of Stylist. Helen is the great-granddaughter of Emmeline Pankhurst and granddaughter to Sylvia Pankhurst, both of whom were leaders in the suffragette movement.
Ahead of the event, Advertising Week released a list of female speakers for their 15thanniversary event in New York later this year.
Matt Scheckner, CEO of Advertising Week said: “Advertising Week has always been a reflective mirror of popular culture and it is only fitting that we reveal the initial roster of female thought leaders on International Women’s Day.”
