here is no doubt that the present pandemic – as well as the ensuing lockdown – has irreparably affected small businesses and communities. As a small business owner, if you are allowed to operate at all during these months, you will be seeing a reduced influx of customers this summer.
On the other hand, communities have been equally hit, which means that there is less disposable income to spend on non-necessary items. This combination has brought many small-business owners to reconsider their marketing strategy. Here are four tips for implementing to reach out to your customers.
Update your website
No matter in which field you operate, your business should have an efficient website to rely on, especially during these times. While in your community, most people know who you are and are loyal customers, you might find yourself unable to count on them right now. Therefore, if you are looking for inexpensive ways to increase your visibility, a functioning website should be at the core of your strategy. Even if you have decided not to sell your products online, such an online presence can let your customers know ether and when you are open.
Gift cards
Especially if you and your business are not in the position to sell your products and services online, having a website is crucial. Through it, you can sell gift cards and vouchers for customers to use when you are open again.
While it might seem a simple step to take in such a critical moment, it is an excellent strategy to perceive the immediate cash flow you need to survive these few months. Then, once you are back on your feet, it won’t make as much of a difference to offer services in exchange for a gift card.
Newsletters
If you have been operating in a small community for years, you are likely to interact with your usual customers every week or month. However, now that your doors are closed, you should not surrender to the idea that there is nothing you can do until you allowed to conduct business again. Newsletters and emails are simple, affordable, and highly effective if used well. These tools allow you to stay in touch with your customers and let them know about any offer coming up either online or not. Ultimately, this is also an excellent way to advertise your gift cards and vouchers.
Little extra thoughts
Some small businesses have been able to rethink themselves and start operating online. However, others are not in the position to do so mainly due to the nature of the products or services they offer. However, implementing a delivery service is an accessible alternative for most small businesses. While doing so, don’t forget to add an extra touch to ensure your customers remain loyal to you. Little gestures and free goodies come in different forms. Whether you prefer to get your business logo on keychains and add them to the package or include free stickers, your customers are going to love the small detail!
